You can call your Twitter followers any endearing name you like. I call my followers “Peeps”.
Twitter is a cool little micro blogging platform that small business owners should not overlook or discount. It’s one of the top venues for establishing authentic relationships, sharing yourexpertise, and building your brand. So the rumors are not true. Twitter is NOT a waste of time.
Without question, Twitter is my all time favorite social media marketing site. I like the rapid fire conversations and the challenge of keeping posts at 140 characters or less.
Some online marketers and service professionals seem to be at a loss forWHAT to Tweet about. Here’s a list that will help to lift the fog and eliminate the confusion:
- Use interesting quotes related to your target market
- Talk to your followers with @replies
- Link to someone else’s blog, article, video, podcast, or picture
- Ask questions
- Re-Tweet valuable and helpful posts
- Announce an upcoming event (webinar, teleseminar, meet up)
- Make a comment
- Use #hashtags ()
- Introduce followers to your products, programs, and services
- Post a survey or take a poll
- Create Twitter lists
20% of your posts should be promotional and 80% should consist of interaction, instruction, and education.If you follow this rule of thumb, you’re going to generate traffic to your site and obtain qualified leads for your business!
Melanie Kissell
Founder, Solo Mompreneur
FREE Solo Mompreneur Survival Kit!