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Guest post by Melanie Kissell

As an independent business owner, you need to sizzle like a hot August night and get your sizzle to spark!
Here are 6 ways to give your inner being a makeover and increase your visibility and credibility:

  1. Become an Expert at "Stating" Your Expertise - Step Up and Claim it!
    What problems do you solve? Who do you help? What real world training or life experience do you have? What awards have you won or books have you written? Have a sense of self-worth. Experts with sizzle share information "memorably". Draw upon your creativity, sense of humor, and energy.

  2. Understand Where Your Target Market Gets Information
    Start a "wish list". Identify three venues where you want to be known. Become the go-to person. Don't be ORDINARY. Set yourself apart from others in your field. Personally brand YOU. Your personality and unique FLAIR are as special as your fingerprints.
  3. Create an ROI (Return On Investment) Plan
    Figure out what you want in return. More web traffic? Increased opt-in rate? Increased credibility? Publicity? Fame leads to fortune. Make it a breakout year.
  4. Be a Trend Watcher
    Open yourself to new venues, formats, and opportunities. Follow the top ten bloggers in your niche. What are they talking about? Subscribe to a weekly ezine that will keep you updated on the latest trends in your industry. Utilize social media to stay informed - what are the latest hop topics of discussion on Twitter, Facebook, and LinkedIn? Awareness is powerful.

  5. Toot Your Own Horn
    Create some Buzz! Create some Fans! Exude confidence. Find your passion and work with your strengths. Share your accomplishments. Get powerful testimonials to serve as social proof and increase your perceived value. Accept invitations to do presentations, teleclasses, or seminars. Become a sought after, recognized expert.

  6. Publish or Perish
    Get seen by more people. Publish articles in online article directories. Blog on! Take a look at the VALUE of the information you supply. Through writing, you can bottle and sell your expertise. Imagine your ideal visibility level and focus on CREDIBILITY - the quality of being believable, trustworthy, transparent, and authentic.

Travel off the beaten path. Stand out and sizzle!

Melanie
Marketing Your Business Online