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  • Mamerto "Dr.Mo" Estepa, Jr., DC
  • NBP Mama

When I was in high school, I had the chance to take some of the most outstanding elective courses. Electives were classes you could choose to take and not part of the required academic curriculum.

I joined the orchestra and marched in the band. Learning halftime choreography was a blast! The typing class was one I just couldn’t pass up. I took a public speaking class (which I loved with every fiber of my being!) and I had the joy and the privilege of studying journalism for two years.

But the most memorable elective I ever attended was the Carnegie Mellon Institute’s Course of Literature.
The very first book on the reading list was Dale Carnegie’s “How to Win Friends and Influence People”. Brilliant as he was, Carnegie forgot to mention “blogging”!

Okay, I’ll be a little forgiving. The book was first published in 1937. Putting pen to paper was en vogue then and I believe some people were still communicating by carrier pigeon.

In forming relationships online, I’m finding blogging to be an ideal platform for showcasing your expertise and building your brand. And the beauty of blogging is that you don’t have to be a journalist. You can just be YOU.

Blogging is all about telling stories, sharing life experiences, and sometimes bringing human frailties to light. It’s the perfect medium for having a conversation with people without being physically present or sitting across the table from them.

For online marketers, blogging is a great venue for educating, entertaining, and engaging your target audience. Simultaneously, you’ll be winning friends and influencing people.

Melanie Kissell
Founder, Solo Mompreneur
FREE Solo Mompreneur Survival Kit!