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  • Heather Shabestari
  • NBP Mama

Yah, you've heard it before. Article submissions are great for boosting your business in the online world. You've put it on your to-do list, considered sitting down to write, and put it off again, only to be reminded once more thatsubmitting your articles can be one of the best things you do for your business online.

Why? For several reasons. The first is creating trust between you and your reader. Consider this situation, as Anthony Harris puts it in SiteProNews'Article Submission Trumps Ezine Ads and Google Adwords,

"Suppose you subscribe to an ezine in the form of an email newsletter. You’ve just sat down at your PC, coffee in hand, to read your email. There in your inbox is a copy of one of your favorite ezines, the one you read every time. Clicking on the newsletter, you see that this edition starts with a sponsor ad and then has a couple of great sounding articles and a couple more ezine ads. Sipping your coffee, one of the articles catches your attention. You read the article, and you were right. It’s a great article.

At the bottom of the article, there is a link to the author’s web site and a short biography. You notice the author has a link to pick up a free report with more information about the article’s topic. Then you notice that right below that there’s a sponsor link in an ezine ad. The sponsor’s link is for a different web site, but it also offers a free report about the same topic.

Now you might click both links. But if you could only click one, which would you choose: the one by the author of the great article you just read or the one in the ezine ad?

If you would click on the one from the author of the article you just read, you’re not alone. Most people would, wouldn’t they?"

I think a great point is made above, and would absolutely agree with his assumption... However, Ithink another great (and very obvious) reason for creating and submitting articles is to share your knowledge, educate your potential clients or those who might refer to you, and give them a reason to connect with you. Answer their 'why' before they even ask it!

As Joann Woolleyput in her interview with Natural Baby Pros when telling us what her greatest challenges were as a new business, "it was getting the word out to moms about the service I offered; I knew that if enough moms just knew what it was I offered and how much their day to day life would be altered from my education that they'd be seeking my services instead of me seeking families to serve. That's why I keep saying I wished Natural Baby Pros existed earlier, not just for families to find my service, but for the resources I so desperately needed with all my questions pertaining to health." Education is our key; by communicating through writing, you are not only creating a connection with others online, or possibly even sharing a needed solution to their problem, you are also enlightening them to new possibilities for others' problems and future needs... all this while supporting yourself, your business, and your profession or trade.Imagine that!

Through writing and submitting articles or by becoming a guest blogger on a website, you have the opportunity to provide valuable information and support for your readers and open their eyes to a new resource or solution they may not have considered before. You can offer your knowledge and support here on Natural Baby Pros bysubmitting your articles here. (Articles must be approved before being posted; if your article is approved it may also be featured in our newsletter.) If you are interested in being a guest blogger for us as well, please email us. (We do require that you are an upgraded member in order to be a guest blogger.)

Here's to you and what you do to help others... Happy Writing!