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Q: According to the annual report The State of Obesity (a collaborative project of the Trust for America's Health and the Robert Wood Johnson Foundation), for the first time in a decade, data show a downward trend in obesity rates among young children from low-income families in many states. What are your thoughts on this and what do you think Fresh Baby’s role is in reducing childhood obesity through your collaborative efforts?

 A downward trend in obesity numbers is encouraging.  There are enormous resources being applied to this epidemic.  Obesity is a complex problem and low-income families are more prone to obesity.  Fresh Baby focuses on improving the eating habits of both parents and their children. Poor eating habits are a key contributor in the obesity epidemic.  We work with public health programs, including the US Department of Agricultures Women Infant Children (WIC) program and the Health and Human Services Head Start programs.  These programs provide support to low-income families with children under 5 years old. Research has shown that children's eating preferences are established by age 3, so these programs are on the front line of combating obesity. Fresh Baby develops nutrition education materials for classes that teach good nutrition and making heathy food choices. The hard work, dedication and success of the people in these programs are key to our nation’s ability to prevent a major health care crisis.

Q: As a company, how did Fresh Baby become interested in child nutrition and encouraging healthy eating for babies and young children?

Like many mothers, I became interested in what children were eating when I had my own child.  I was raised in a family where every night we ate dinner together. We also started our day together with breakfast. My mom is a great cook and she was always trying out new recipes on us.  Growing up, I did not think much of it and pretty much thought this was how all families lived.  When I started my family, I followed in my mother’s footsteps, making baby food for my son, Spencer, and then homemade family meals that we could all enjoy. I realized that not all moms had the same skills and/or confidence in the kitchen.  The concept for Fresh Baby was born from this “ah-ha” moment.

Q: What are some of the goals you have for Fresh Baby in the future with regard to reducing childhood obesity?

It is my hope that Fresh Baby becomes synonymous with Family-Friendly Healthy Eating.  If we can make an impact on the way families get their children started with healthy eating habits, then I believe we have fulfilled our mission. 

Q: What new Fresh Baby products on the horizon can you tell us about that help families make healthy choices for their kids?

Our tip cards are very popular and we are working on new subjects, including cooking in the kitchen with kids.  Getting kids involved in making meals is a very good habit and this card will offer kitchen activities for children of all ages.  We will also working to develop a line of breastfeeding accessories.  Breastfeeding is the first step in developing your child’s healthy eating habits. Dental disease among children is also a great concern, and we are developing new products that can help parents reduce the amount sugar in their children’s diets and develop better brushing habits too.

Q: Tell us about some of your products and how they aim to reduce childhood obesity?

Fresh Baby was founded, and continues to operate, on the belief that all parents want to raise healthy children, but when it comes to healthy eating habits, they often lack the tools, skills, and knowledge needed to be effective. Parents want to know things like:

  • How much should I be feeding my child?
  • How many meals does my child need in a day?
  • What is the right balance of foods?
  • And the questions go on…

At Fresh Baby, we provide those answers and try to making healthy eating easy and hassle-free.  We combine nutrition support and functionality to make products that can be used when food choices are being made, including at the market, in the kitchen and at the table.